5 Simple Ways to Increase Average Order Value + Boost Your Store’s Brand
(+ How to Attract More Customers & Build a Brand They Love)
Introduction
If you’re running an online store, you already know: more customers are great—but even better? Customers who spend more per order.
Boosting your Average Order Value (AOV) is one of the fastest ways to grow your revenue without needing a flood of new customers. Even small increases can dramatically shift your profits upward.
In this post, we’ll walk you through 5 simple, powerful strategies to increase your store’s AOV, plus we’ll answer two crucial questions:
- How to attract more customers without breaking the bank ?
- How to create a store brand that customers fall in love with ?
Whether you’re new to eCommerce or scaling fast, this guide will give you actionable, proven techniques you can use today.
Let’s dive in.
What is Average Order Value (AOV)?
Before we jump into the strategies, let’s quickly define AOV.
👉 Average Order Value (AOV) = Total Revenue ÷ Total Number of Orders
If you made $10,000 from 200 orders, your AOV is $50.
When you increase AOV, you're essentially getting more money from the same number of customers — a dream scenario for any store owner.
5 Simple Ways to Increase Your Store’s Average Order Value
1. Offer Smart Product Bundles
Bundling is a classic move because it works.
Instead of selling a single product, offer a bundle that saves the customer money but increases the overall order size.
Example:
Instead of selling one face serum for $30, offer a 3-pack bundle for $75 (instead of $90).
Why It Works:
Customers feel like they’re getting a deal, and you increase revenue per transaction.
Tips to Nail Your Bundles:
- Make sure the bundled items naturally go together.
- Add urgency with limited-time bundle deals.
- Highlight the discount vs buying separately.
2. Introduce Free Shipping Thresholds
People hate paying for shipping — and they’ll spend more to avoid it.
Example:
"Get free shipping on orders over $75!"
Why It Works:
If their cart is at $60, they’ll hunt for something else to avoid paying $5 shipping.
How to Set Your Threshold:
- Analyze your current AOV.
- Set the free shipping minimum 15–30% higher than your current AOV.
👉 Pro Tip: Highlight the free shipping threshold everywhere: banners, cart, popups, and product pages.
3. Upsell and Cross-Sell at Checkout
Think about the last time you bought something online — and right before you checked out, you were shown:
- “You might also like...”
- “Add this for just $5 more!”
That’s upselling and cross-selling in action.
Upselling = offering a better version of what they’re buying.
Cross-selling = offering complementary products.
Example:
Buying a laptop? Get a premium case for 20% off.
How to Do It Right:
- Keep offers relevant and non-intrusive.
- Show it at checkout, cart pages, or post-purchase.
- Make the offer too good to ignore.
4. Use Volume Discounts
Encourage customers to buy more with a simple discount formula.
Example:
- Buy 2 = 10% off
- Buy 3 = 15% off
- Buy 5 = 20% off
Why It Works:
Customers often buy more than they planned to unlock a better deal.
Best Practices:
- Show the discount tiers clearly.
- Offer "Mix and Match" — so they can choose different products within a category.
- Make it easy to add multiple items to the cart.
5. Create Limited-Time Offers and Loyalty Rewards
Nothing drives action like FOMO (fear of missing out).
Limited-Time Offers:
- Flash sales
- Timed discounts
- Seasonal bundles
Loyalty Rewards:
- Points for every dollar spent
- Exclusive discounts for VIPs
- Birthday gifts
Why It Works:
- Creates urgency
- Builds long-term customer loyalty
- Makes customers feel valued and special
How to Attract More Customers to Your Store Without Breaking the Bank
Building traffic doesn’t have to burn your budget. Here’s how you can attract more customers affordably:
1. Leverage Social Media
- Use Instagram reels, TikToks, Pinterest pins, and Facebook groups.
- Organic reach is still huge when your content is authentic, fun, and shareable.
Idea: Post tutorials, customer stories, or unboxing videos.
2. Build an Email List (and Actually Use It)
Email is pure gold because you own your list.
- Offer a discount for signups.
- Send weekly emails: new products, tutorials, user-generated content, behind-the-scenes.
👉 Even simple 1-2 email campaigns can drive serious traffic back to your store.
3. Collaborate with Micro-Influencers
Forget about $100k celebrity deals.
Find small influencers (5k–50k followers) who deeply connect with your target audience.
They’re:
- More affordable
- More trusted
- Easier to work with
Pro Tip: Offer affiliate commissions instead of flat fees to save cash and motivate them.
4. Optimize Your SEO (Especially for Product Pages)
If you're not ranking on Google, you’re leaving money on the table.
Basic SEO tips:
- Use keywords naturally in your product titles and descriptions.
- Write detailed product pages (400+ words if possible).
- Compress images for faster loading.
- Focus on long-tail keywords: ex. "vegan leather brown laptop bag" instead of just "laptop bag."
5. Create Valuable Content (Blogs, Guides, Videos)
Content marketing builds trust and attracts customers passively over time.
Ideas:
- How-to guides related to your products
- Product comparisons
- Gift guides
- Style/look books
Example:
Selling skincare? Create a blog post: "5 Daily Skincare Habits for Glowing Skin".
👉 Tie the content naturally back to your products.
How to Create a Store Brand That Customers Love
A strong brand is the foundation of higher AOV, better retention, and loyal fans.
Here’s how to build one:
1. Define Your Brand Identity Clearly
- Who are you serving?
- What do you stand for?
- What emotions do you want your customers to feel?
Create a Brand Style Guide that covers:
- Voice & tone
- Logo usage
- Colors
- Mission statement
- Values
2. Tell a Compelling Story
People don't buy products. They buy stories, meaning, and belonging.
Example:
“We started with a simple idea: cruelty-free skincare that’s affordable for everyone.”
Share your journey, struggles, and victories — across your site, emails, and socials.
3. Focus on Amazing Customer Experience
Every touchpoint matters:
- Fast, friendly support
- Easy returns
- Packaging that wows
Tip:
Add personal notes, free samples, or small unexpected gifts inside packages.
4. Build a Community, Not Just a Customer Based
- Create a Facebook group or Discord channel.
- Host Q&As, polls, and fun challenges.
- Highlight your customers (UGC = user-generated content).
When customers feel seen and appreciated, they become fans and advocates.
5. Consistency is King
Whether it's your:
- Website
- Emails
- Social media
- Packaging
Make sure everything looks and feels consistent.
Confusion kills brands. Clarity grows them.
Conclusion: Small Tweaks, Big Wins
You don’t need massive ad budgets or viral stunts to grow your store.
By using these 5 simple AOV strategies—plus attracting new customers smartly and building a brand they love—you set yourself up for sustainable, powerful growth.
Quick Recap:
- Bundle smartly
- Offer free shipping thresholds
- Upsell and cross-sell at checkout
- Use volume discounts
- Create urgency with limited-time offers
👉 Combine them, tweak them, test them—and watch your AOV, customer loyalty, and revenue skyrocket.
Ready to make it happen?
[Bonus Tip:]
Bookmark this post and re-read it every month as you optimize. The stores that scale are the ones who stick with the basics—and keep leveling up.